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Sometimes it helps to step back and consider things and see things from thirty thousand feet.
You can start by checking the SERPs and asking yourself the following questions:
1. In addition to my own website, which other websites have the highest exposure for the topics and keywords I am interested in?
You can be sure that people will click on results below the local results other than your own website. Is there any website where I can display them? How do you increase this visibility?
I think STAT has an excellent tracking tool to solve this problem. You czech republic whatsapp data can easily set up the keywords you want to track, and its Share of Voice feature can show you who ranks where in your specific market and what the visibility percentage is.
In the example below you can see the current leaders in the field I'm tracking. Look at what Findlaw and Yelp are doing there. With more research I can find out if they have a 1-2 ranking (they do) and determine if I should develop a strategy to rank there. This is called Barnacle SEO.
2. Do my customers use voice search?
Maybe it's just me, but I find talking to a computer weird. Having said that, I still have no qualms about talking on my cell phone – even in places where I’m not supposed to. Stone Temple recently published an excellent study on voice command search, which you can view here .
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