5 keys to understanding a restaurant's new social media marketing

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The Internet has become the world's new marketplace, and social networks, platforms that amass huge numbers of users, serve as a vehicle to promote sales; in other words, they are the perfect showcases for this market.

It is therefore logical to understand the interest that these social networks arouse among entrepreneurs, and more specifically, among those who are dedicated to the world of catering.

This interest will undoubtedly be even greater in the case of those who know that 78 percent of all digital purchases made in the world are influenced, in one way or another, by social networks : comments from acquaintances, good reviews shared, pages that reach us through social signals, advertisements embedded in the platform, marketing campaigns on social networks and a long etcetera of options that boost the economic flow on these Internet pages, and beyond.

It is abundantly clear that we can no longer do WhatsApp Number Database without social networks ; the digital presence of the business on them is crucial to ensure that the brand image is not undermined by the appearance of other competitors with more aggressive online advertising campaigns .

Instagram boosts its options for restaurants with new tools and training courses Instagram boosts its options for restaurants with new tools and training courses
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The question then arises: how can we make the most of social media today? The following five points aim to clarify what the best strategies are for mastering these platforms today.

1.- Online reviews are of the utmost importance
Gone are the days when family, friends and acquaintances were asked for recommendations on where to go to eat. Now all the information we seek is at our fingertips, we just have to type our question or speak it directly into the microphone of our mobile device; search engines such as Google or Bing are responsible for giving us the relevant data .



And what is this data? Well, it is undoubtedly the restaurant reviews that appear on the digital profiles of the businesses, as well as on review aggregators such as ElTenedor , Google MyBusiness ,  TripAdvisor or Yelp .

Customers should be encouraged to leave reviews of our establishment, as our director Diego Coquillat coined many years ago, they should leave their “digital tip” . Communicating with diners, informing them of the importance of their opinions for the establishment, often gives unexpectedly good results. Likewise, we must maintain management and control over the opinions that are left online , since otherwise some dissatisfied customers could tarnish our reputation without consideration.

When negative reviews are detected, it is a good idea to respond to them by offering solutions. Professionalism is highly valued by potential customers who may read these exchanges of opinions in the future. Courtesy is also a priority in this space; most customers who take the time to leave a review about the restaurant expect some kind of response from the restaurant's representatives. And many potential customers read these responses to negative comments.