How to get your emails opened and read

muntahakhan

he newsletter subject is not just the icing on the cake of your emails, it should rather be seen as the basis on which a good mailing is built. In many cases, the chosen subject of the newsletter determines whether your contacts open and read a newsletter - or not. As a sender, you obviously don't want an poorly worded subject line to be to blame for the failure of your newsletter campaign before it has even really started. Don't worry: With the help of our tips, you can now write effective newsletter subjects that make people want more - and thus increase the opening rates of your newsletters!

The correct length of the newsletter subject
The same applies to the newsletter subject line: brevity is the soul of wit. Try to summarize your newsletter content in the subject line in as few words as possible.

Ideally, the length of the subject line should be Buy Email Database List limited to a minimum of 30 and a maximum of 60 characters for desktop users and 30-50 characters for mobile users . This way, you can ensure that it is displayed in full on all devices and in all email programs .



In addition to the screen size of the device your recipients use to read their emails, the number of characters of the email subject displayed in the inbox also depends on the email client used (e.g. Outlook or Gmail).

Any additional information you want to give your recipients before they open the newsletter should be included in the preheader . This is a short preview text of the email, which many email clients (but not all) display in the inbox in addition to the subject. To ensure that the preheader is displayed in full for all recipients and not cut off, we recommend that you do not exceed the length of the preheader of 80 characters .

newsletter subject and preheader
For additional information on the subject or other newsletter content, you can use the email preheader
The rule for both the newsletter subject and the preheader is "first things first". Write the most important words right at the beginning . Why? It's simple: when we skim through text, our eyes primarily notice the first words of a sentence or headline. The same applies to the subject line and preheader of your newsletter. By placing meaningful words right at the front, you will get the maximum attention from your readers. Therefore, avoid meaningless words such as conjunctions, pronouns or prepositions at the front.