on Black Friday ( according to Confesercenti data ). Globally there was an increase of +% in online sales compared to the previous year for a record total of billion dollars spent by consumers on digital purchases (Source: Salesforce.com ). We can say that for shopkeepers this is one of the most important periods of the year for sales.
Especially e-commerce companies reap the greatest benefits of online commerce. Black Friday shows that purchasing habits have changed, bringing real unpredictable shocks to the market. In , store owners on Shopify earned a total of $. billion b France Telegram Number Data en Black Friday and Cyber Monday, an increase of % from (Source: Heyday by Hootsuite ). What is Black Friday Marketing Black Friday Marketing are those sales and communication strategies designed to go on the market during the Black Friday period and increase turnover as much as possible.
Advantages of Black Friday Marketing There are still some retailers who prefer not to participate in Black Friday because they do not consider it a sales initiative in line with their brand image or their products. But what are the concrete advantages of investing time and resources in preparing materials and promos for this anniversary? Does Black Friday benefit sales? made up of programming based on business plans, are able to achieve these objectives also thanks to Black Friday day: Increase in visits to the website Increase in sales Increased email opening rate Possibility of acquiring new customers Greater chances of selling more expensive products black friday online traffic Go To Sales device Integrated commercial strategy It is also important to understand, depending on your type of business and your target audience ,
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