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Microsoft vs Google: Tech Giants’ Dispute For The Future Of Search Worries SEO Professionals Bruna Dourado Bruna Dourado Feb 14, 23 | 6 min read ✓ Human crafted content microsoft google ai battle Need content for your business? Find top writers on WriterAccess! Try for free If you have accessed social networks in recent days, you are probably already aware of the news about Artificial Intelligence (AI) tools that are moving the market. On the one hand, Microsoft will invest heavily in ChatGPT’s technology, an artificial intelligence chatbot developed by OpenAI, which must be incorporated into the Bing search service. On the other hand, Google was ahead in announcing Bard, an intelligent chatbot that should integrate Google Search in the near future. In the middle of this dispute are users, SEO professionals and brands.

Everyone is keeping an eye on the consequences that this change can bring to their day-to-day activities, to strategies for Content Marketing and for business. Next, I talk about what the implementation of artificial intelligence in search engines can mean for the France Phone Number Data future of SEO and how brands and professionals can prepare. It all started with ChatGPT ChatGPT emerged in late 2022 as an artificial intelligence language model trained by OpenAI. The tool can be used in conversational applications, virtual assistance systems and many other applications where human interaction with text is important. Intelligent chatbots are nothing new. However, ChatGPT caught the attention of the entire internet for the ability to generate coherent texts and answer questions on a huge variety of topics, all in a natural way.



And, of course, the news would attract the attention of the tech giants. Recently, Microsoft announced a $10 billion investment in the owner of the tool, with the aim of integrating the model into its search engine, Bing. And if ChatGPT has already moved the market, the turbocharged version of Bing can mean an even bigger revolution in the way we find information online. The technology incorporated by the engine is even more powerful than GPT-3.5, the current model of ChatGPT.and evolved version of the AI, GPT-4. Google joins the fray Google doesn’t want to be left behind. The company has been on alert since last year, as the launch of ChatGPT could pose a threat to its leadership in the online search market. A few days before Microsoft’s official announcement regarding the future of Bing, Google announced Bard. It is a chatbot similar to that of OpenAI, however, with LaMDA technology, from Google itself.