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Specializing in SEO. Jean has worked in Ecommerce and Digital Marketing since 2007 and is experienced in driving online growth, as well as managing budgets and projects of all sizes. She has a broad knowledge of Digital Marketing and utilises analytics to make data-driven decisions. Guest Author MEET THE AUTHOR Guest Author WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.
Outside of overhauling the UI, not much had changed in AdWords this year…until yesterday. Google Benin WhatsApp Number made a hush-hush announcement (there’s still nothing on the Inside AdWords blog) in which they revealed a major shift in how they choose to allocate your daily ad spend. Per Google: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.” Now, before you pull your credit card from the Billing and Payments tab, this does not mean that Google is going to double your daily budget indefinitely. They’re not trying to bleed you dry. Think of it less like robbery and more like “big data knows best.
What changed with your AdWords budget? Effective October 4, Google can double the amount of money you’ve said you want to spend per day on a given campaign. So, if a campaign in your account has a budget of $150, Google can decide to spend up to $300. Note that this change affects all budgets, whether they are unique to a campaign or if they are shared. They’ve always had the ability to exceed your daily budget in the righteous pursuit of clicks and conversions: they just capped it at 20% instead of, you know, 100%. adwords change to daily budget This process is called overdelivery, and it makes a lot of sense. Some days, 1,000 people might search for “novelty koozies,” and other days that number could drop to 200.
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