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The current optimal path should be Enterprises should engage in the broadest possible participation of employees, users and partners as a sponsor, on the basis of selfpractice, as a platform and resource provider, or by building communities and organizations, not only to enable Brand values are more penetrating and cohesive, and can also maximize wordofmouth and communication Patagonia (Earth Protection), Proya (Antischool Violence), etc. are all good examples.
Spiritual shareholders are willing to grow together with the brand. Behind it is a sense of belo Armenia WhatsApp Number nging and rebuilding confidence. The former is easy to understand, while the latter is to obtain a verifiable experimental field for one's own abilities and ideas outside of the individual's established value evaluation system (company, school, etc.). If in the process of helping the brand grow, the idea is Adoption, or even verification of success, is a huge incentive for oneself, and even helps to regain confidence. So, how should brands design a growth path to communicate with users?
We divide the entire path into three stages Support group mode In the growth process from to , the relationship between the brand, fans and early users is somewhat similar to the early growth stage of becoming an idol there is a smooth communication channel between the two parties, and they can communicate, ask for help, seek opinions and give feedback on various issues. Feedback etc. Of course, this is also the best and most comfortable state for each other spiritual shareholders have become popular whether it is a brand or personal IP in the early stage, they are seeking to communicate and grow with target users in a way to obtain support and even practical help.
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