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For example, if a white paper is downloaded, an email may be sent a few minutes later to the person to discover a complete, paid version of the same white paper. There are many examples of marketing automation scenarios today . 7- Measure and analyze using key KPIs for lead generation Once all of these actions have been implemented, it will be important to measure their impact.
To do this, you can rely on several key indicators (KPIs) such as Phone Number Data the number of: Sales qualified Leads (SQL) Marketing Qualified Leads (MQL) Leads by campaign Request contact Demo request Free trials Download white papers You can also estimate cost per lead, or CPL, by dividing the cost of your marketing spend by the number of new leads. In any case, remember to take stock of these indicators before launching your lead generation actions .
Also read: 12 tips for generating B2B leads How much budget should you allocate to lead generation? The budget envelope remains the most delicate part to determine as part of an acquisition strategy. 36% of marketers say that obtaining a sufficient budget represents their main challenge and 35% of marketers say that determining the ROI of their activities constitutes their most important marketing challenge.
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