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The following sections provide you with the basic technology and structure for each type of (SEO) text. keywords An SEO text without keywords is not an SEO text – so far, so clear. Accordingly, you should use your focused keywords in the content - if you try to write the best possible text for your user , this will happen automatically. You simply can't write a text about houseplants without using "houseplants", but you shouldn't use these keywords too often either. In this context I would like to explain two terms to you: Keyword density / keyword density The so-called “keyword density” is the relative frequency of how often a keyword occurs in relation to the rest of the content.
Thank God those times are over, because let's be honest: What do you think of this text: Keyword Special Data density example text This text has 100 words and contains 10x “dog house”. So the keyword density is 10%. Unfortunately, instructions like: “Write a 300-word SEO text about dog houses” are still often found on well-known text exchanges. The keyword density should be 5 percent.” It’s kind of clear that this generally doesn’t produce any good texts, isn’t it? WDF * IDF The keyword density was replaced by WDF * IDF. In 2012 there was a real hype in the SEO world when Karl Kratz “rediscovered” this formula. To put it simply, this formula calculates how your text compares to other texts on the same topic or keyword and which other keywords should appear in this topic context and in what proportion.
Sounds complicated? It is. Luckily, there are tools like termlabs.io or Content Success from RYTE: Screenshot from RYTE Content Success Texts about dog biscuits seem to contain mainly ingredients and recipes. These cookies often seem to be made from oatmeal - at least that's what this screenshot from RYTE suggests. The WDF * IDF analysis can help you find important terms for your SEO text. In this way, you can filter out keywords that appear relatively frequently in a text on the subject of “dog biscuits” but are not found in every text on the web. “And,” for example, often appears in texts about dog biscuits, but also in all other texts. In contrast, words like “ingredients,” “recipes,” “oatmeal,” and “treats” only appear in a text that is about dog biscuits.
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