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Not only knowing how to blend in and seem like one more, but also knowing how to deduce and explain what is really happening. In summary, the ethnographic method is a way of looking at people's lives that, when well planned and executed, helps us to live and better understand our own and other people's reality along with their underlying social meanings. Ethnographic Research: discover and innovate Now, what does this have to do with products and services ? Well, understanding the reality that interests us will basically help us design it much better by understanding the users , since it is usually difficult for them to articulate what they want.
Investigating with this new way of looking, of talking with our users or potential users in their daily tasks with products or services, sharing their social contexts as one more without them thinking that they are being Brazil Mobile Number List observed, is one of the most revealing ways to find meanings and practices to which we have not paid attention and that can become essential to guide our work. In this sense, we have the famous success story of Lucy Suchman and Xerox printers. From it for the first time through the method of situated action.
I explain. Lucy, to improve the operation of the printers, placed a camera without prior notice in the room, so that when a user did not understand the instructions, a researcher would arrive magically” to help. The user explained why she could not advance or where she was blocked and thus, through an accumulation of knowledge of problems, the solution emerged in the form of the famous green button on printers as a design idea to start photocopying. A task that was previously much more difficult and that now even a small child is able to perform. For the first time, the user began to be taken into account as part of the solution . In this case, without your permission. What could be called natural observation.
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