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Especially if this is not the first round of edits and you sincerely want to do the job well. The article explains: Give reasons and show the design in action Determine who your client is: logical or visual Understand that the client is a partner, not an adversary. : IT, design or marketing. Free from Geekbrains Give reasons and show the design in action When choosing a design, the client can be guided by the “like it or not like it” principle.
Tatyana Anoikina from the branding agency BrandStreet Australia Phone Number Data uses the example of a logo to explain how to take the discussion to a professional level: “A logo is a small form behind which there is deep content. Its meaning hidden in the design must be explained to the customer: briefly formulate ideas or give an associative series. We use hashtags for it - they are understandable to customers. It’s better to show the logo using an example of the media on which it will be used—it’s easier to imagine.
Or you can showcase it in a series of beautiful images—the visual images on which the design is based. Often the client “buys” precisely this attractive visual sequence, making a decision based on it.” Determine who your client is: logical or visual A design “protection” strategy needs to be built based on how the client perceives the world. “If the client is a “logician,” this is the simplest option. It is necessary to collect and present to him weighty counterarguments that, without prejudice to his position, will prove that it requires improvement.
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