Evergreen content generates value today, but it also does

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Constantly provide useful content for your Buyer Personas, answering any questions, concerns, concerns, complaints or problems they may have. By doing this you will demonstrate that you are an expert in your field, which over time will result in establishing the authority of your business.When you become an authority, you position yourself as a source of trust, and trust is everything when you are building relationships with your potential clients and current clients.Additionally, when your business positions itself as an industry expert, it generates media activity that turns into exposure, further establishing your positioning.

It gives you short and long-term results, thanks to evergreen contentEvergreen content is content that remains fresh, relevant and Dominican Republic Phone Number List valuable to readers, even years after its publication so in the future, and it does the same with traffic. You just have to give it a slight trim and it will continue to attract even more traffic than the first day.If you only write about trends or news, in the future you will stop receiving visits to those publications, since the information will no longer be current.




The best thing about evergreen content is that what is a text post today can be an infographic, an ebook, podcast, video, webinar, etc. tomorrow.For example:Evergreen Content ExampleI wrote this post years ago, and it is still one of the entries that attracts the most visits to my blog. The only thing I do is make some adjustments, update the graphic line, etc.Why does it continue in the number position? Because it has little competition and it is interesting content for those who want to be Community Managers It makes it easier for you to advertise in a subtle wayLet's say you have a brand of food products, and on the brand's blog you share delicious recipes using the same products you offer, among other interesting information.