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Developing a strategy The development of a strategy is basically the foundation of the following measures . It makes sense to take a little time to define the framework in this way. Questions that play an important role in this context include: What goals do I want to pursue Who is my target group (and what characterizes them) and Which measures are particularly important. On the basis of this strategy it should then be achieved that in the long term primarily qualified visitors will become aware of the site.
Put simply: the question in relation to the development of an strategyabove all is: How do moible number data I manage to offer prospects on my site exactly what they are looking for . Analysis of existing rankings Many companies that deal with measures have already created a website. In this case it is important to first deal with the status quo and ask yourself where the page in question ranks. In this way any need for optimization can be identified quickly.
However the analysis of existing rankings does not only refer to your own site but also to the sites of the competition. allowed for example to find out what is going well and what is going badly with the competition. Incidentally this type of reflection is – ideally – an ongoing process. Let us work hard together. About Will Critchlow is CEO of , a spin-off from his previous company, which was acquired at the beginning of the year.
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