This closed and decentralized ecosystem of Discord

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Through the Dashboard, you can immediately start inviting people from the top left-hand corner. Then, use your existing marketing channels to share your invite link. Spread the word on Twitter, Instagram, your website (through a banner), or your newsletter and email list. You can also give other members of your server the ability to invite others to the server or a specific channel, by creating their own invite link. Invite links can be permanent or temporary. Temporary links can be used if you want to create urgency for your marketing purposes. And, if you want to take it to the next level, consider creating an invite system, similar to referral marketing.

With this system, existing will invite other users and get something in return. 4. Join other   Email List servers In addition to creating your own Discord server, you may as well join other servers for your marketing purposes. When looking for a Discord server to join, consider the relevance to your brand. As far as the size goes, keep in mind that the smaller the server, the bigger the activity overall. Thus, the bigger the engagement. 5. Time for marketing Discord marketing counts as organic marketing. This means that you shouldn’t come off as salesy; you need to avoid being too spammy or pushy. Half-baked marketing campaigns and messages you use on other social media platforms or ads don’t work here.



On the contrary, you should share with your audience helpful information, provide free trials and special discounts, and give away freebies and prizes – exclusively. The keywords in your Discord marketing are authenticity, immediacy, and exclusivity. Let this be your Discord marketing triptych. Epilogue At first glance, Discord is an instant messaging platform for Gen Zers and young people. However, upon further inspection, Discord can be one of the best ways to build a strong community around your brand. It can be a legitimate marketing channel for brands and businesses. And maybe your business, too. Discord is not an open social network like Twitter or TikTok.in Discord usually stays in Discord. People outside your server can’t search or discover content. Furthermore, most of your marketing actions will begin and end in-server. That said, the strength of Disord can’t be found in quantity but rather in quality. A tighter, highly engaged audience can be as powerful as a bigger, albeit lukewarm, audience. So, what do you think? Are you going to give Discor marketing a try? Effie Bersoux Effie Bersoux Effie is a data-driven marketer and a specialist in data-driven strategies to drive growth.