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Intent and SERP consistency of AI-created content based on climate change

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發表於 15:33:31 | 顯示全部樓層 |閱讀模式
Looking at the popular search terms provided by Google every year, the popularity of climate change ranked first in the overall category. As this is a topic searched a lot by people, we compared the content created by Google's Bard and Open AI's ChatGPT3 to see whether AI-based content was created by reflecting the SERP well. The comparison criteria were (1) the consistency of the 1st to 3rd ranked contents found by searching for 'climate change' directly on Google, and (2) the relevance of keywords related to 'climate change' in Listening Mind Hubble. SERP results for ‘Opportunity Change’ Google SERP results screen for climate change Climate change SERP-based content analysis In the SERP for climate change, Climate Change Public Relations Portal ranked first, Wikipedia second, and Namu Wiki third.

You can see that the contents of the climate change section of the climate change publicity portal include content about 'weather and climate', 'definition of climate change', 'factors of climate change', and 'effects of climate change'. Screen capture of Climate Change from the Climate  Special Data  Change Promotion Portal Wikipedia's climate change content includes terms, related climate change, causes of modern climate change, future warming and carbon balance, impacts of climate change, greenhouse gas emissions reduction and capture, climate change adaptation, politics and policy, social response, It included history, etc. Wikipedia's table of contents on climate change We could see from the table of contents that the climate crisis content of Namu Wiki, which was ranked 3rd in the SERP, included cause-focused content. It seems that this table of contents contains content because it focuses on the crisis rather than climate change.






Namu Wiki’s climate crisis content table of contents Climate change SERP-based content analysis results It was confirmed that the top three contents related to the climate crisis were all written about the causes and factors of the climate crisis. It was found that the top two exposed ones specifically defined climate change and also included content about the effects of climate change. AI content analysis related to opportunity changes Let's check whether Googler's Bard's OpenAI's ChatGPT also includes information on the causes, factors, definitions, and impacts of the climate crisis. Content analysis by Google Bard related to climate change Bard's content related to climate change Bard provided relatively short content.



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