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You and I live in a consumer paradise. Remember the world 15-20 years ago: then it was not particularly important what brand of milk you will buy in the store, the main thing is that the current date should stand. Now there are a lot of offers on the market for consumers: here you are milk without lactose, there is a kozion, there is still a low-fat ...
A modern buyer with his head plunges into an immense sea of goods and brands. Previously, to reach consumers, companies quite successfully used traditional media resources, such as advertising on television, on radio, in shopify website design newspapers. Now, with the advent of the Internet, the attention of buyers has passed into a different space. People don’t want anymore, or at least, do it not so willingly, passively listen to what brands are imposed on them. Thanks to the Internet, buyers began to show great activity when searching for goods. They are looking for information, compare prices, it is harder for them to please - they have a choice: if not your brand, then you can always find another.
The presence of the company not only in the physical world, but also in the virtual space is now mandatory. Just to stay afloating relative to competitors. Now the site for any company is the absolute minimum, but the site alone is not enough to succeed. After all, this is the same passive source of information, and modern buyers want to see and feel what your brand actually represents.
In order to reach the consumer, to attract his distracted attention to your company and to let it feel what it is, you should also use social media resources. Here is what Nielsen got as a result of its study:
People, of course, will still discuss your company on the Internet and social networks, even if you do not have your own account, but then you lose the most important advantage - the ability to manage your reputation and the ability to interact with customers. And it's very expensive. Negative reviews will remain unanswered, which will subsequently lead not only to the loss of the buyer, but also to the spread of his indignation in relation to your brand among friends and contacts. And we all know that the level of trust in the feedback of friends and relatives is very high not only in real life, but also online. Thus, the negative comments left without attention lead to the loss of potential customers and buyers. You will not get anything good and if you ignore good reviews in favor of your company and brand, as you will miss the opportunity to encourage the positive activity of the buyer and thereby increase its loyalty to your brand.
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