Unbranded traffic is typically generated by people

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Searching for keywords related to products or services that you rank well for. In other words, traffic from people who probably didn't know about your business before seeing you in the SERPs. And you should measure the breakdown of branded versus non-branded traffic, something you can easily do using Semrush's Organic Search tool: img-semblog 6. Keyword Rankings While keyword rankings may not be as important as other metrics mentioned here.

They definitely have their uses, and we highly recommend Last Review tracking how your top target keywords rank in the SERPs. Going back even five years, rankings were the way to measure the success of any SEO campaign. So what has changed? Semantic search . In the past, most businesses tracked a handful of keywords and based the success of their strategy on them. The reality is that today a single page of content can rank for hundreds (sometimes thousands) of different keywords.



Not to mention personalized search, which allows different people to see different results for certain queries. Let's take the example of different keywords. The Organic Search tool will allow you to see the keywords a page is ranking for. For example, this article ranks for 259 keywords. Just look at the variations: img-semblog Keyword Tracking Tracking keyword rankings isn't as important as it used to be, but it's still extremely.