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State of Marketing Report 2024 1. Reach a larger audience Industries like gaming, music, and film have been using NFT-like technology to expand their audiences for years now with digital versions of hot products hitting the market long before their physical counterparts do. Many consumers even prefer digital versions, especially those belonging to youth demographics. Embracing metaverse NFT technology early, along with these coveted younger markets, gives brands a chance to reach large, valuable consumer clusters in exciting new ways. 2. Leverage the power of virtual products Don’t think people will pay to officially own a virtual good or product they really want? Think again.
with the concept of the metaverse and virtual trading Canada WhatsApp Number Data are dropping some serious cash on the items they want most. In fact, some pieces of virtual art, real estate, and other NFT-based items have sold for hundreds of thousands, if not millions of dollars. People are buying these goods for the same reasons they would buy their real-world counterparts — exclusivity, status, a sense of belonging, and so much more. However, while most brands likely won’t be selling VR yachts for millions of dollars, the metaverse and NFTs still offer fresh ways to appeal to an audience.
If a customer loyally buys from a favorite brand offline, they can similarly be expected to do the same in the metaverse. 3. Host private events and VR parties The exclusive nature of NFTs means they function very well within the metaverse as virtual tickets and passes to events. And as many brands saw during the pandemic, people see the value in attending events in virtual spaces, especially any that can offer a truly unique, exclusive experience.
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發表於 14:54:27