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Our handy list will give you simple but effective ways to get the creative juices flowing and narrow down your ideas so you have something that works and makes sense to your brand or client’s brand and your audience. . Put your thoughts down on the page It can be tough to get motivated about that marketing strategy or campaign brief, but a great way to start is to put some words down on the page. This can get the creative juices flowing to help get good ideas. Try to get ideas down in about minutes. There might be some good ones in there, they'll probably be quite fuzzy or broad but it's useful to have them there so you can come back to them
later and make them a tighter fit for the brief. . Have an all-ideas welcome session This is a session where everything gets written down. no matter how stupid or counterintuitive it is. The goal is to keep an op Job Function Email List ind and silence the inner critic. It's important on any brief to have some time to do this - a couple of days would be ideal if the budget allows. . Get some space Go for a walk, do some meditation, or go for a drink; anything to get away from the brief and open your mind to unexpected influences. Taking time out will allow you to relax the giant muscle that is your brain and open the door to ideas and creativity. . Try to keep the brief short A long brief can seem like a lot of work with loads of information to get through. If possible keep the brief short and to the point because you'll find important key
phrases and the crux of the project or campaign. So keep it focused on the important points, the rest can be expanded on later. Checklist for your Creativity . Condense the idea into one or two sentences When you have an idea that has potential, write a one or two-line summary of it. That’s not an introduction to it as if you're trying to sell it but just the idea in a nutshell. Also, try and get it into two sentences. If you can do that, then it tells you that you have an idea that’s worth pursuing. . Focus on the end screen The end screen is the place in an ad with the logo and tagline that converts what you've
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