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Full knowledge of your target audience will help you clarify the picture so you can make the right decisions regarding which digital channels to use, what content to share and how your online behavior should be. Objectives? What's that?One of the great advantages of digital marketing over traditional marketing is the ability to see results in real time, however, if you do not define a goal, how do you know if those results are positive or negative, or if they can be better. Defining from the beginning what objectives you want to achieve on the Internet will allow you to decide what digital actions you must take to achieve them, in addition to them being your guide in the right direction.

Your behavior on the Internet is characterized by being randomIf your business's digital presence is characterized  List Of US Mobile Number List by more than anything random actions without obeying any plan; Social networks basically, paid advertising here, an email there, influencers here and the occasional event there; you are definitely needing a strategy.The ideal is to have a methodology that helps you implement all marketing tactics in an organized way, following a system, so that all your digital actions take you in the same direction and in turn that digital strategy complements itself perfectly. with your marketing plan.



Sometimes (or many times) you don't know what you are going to publishneed a digital marketing strategy is the fact that you are publishing casually, or the constant difficulty in knowing what you are going to publish on your blog or on your social networks.The creation of an editorial line is essential in the creation of a digital marketing plan. The editorial line is where you determine which content themes you will handle (Depending on your objectives, your target and the qualities of your business), and what % importance each one will have, for an organized distribution of that content.

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