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Efectiveness of your strategy

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It is important to obtain these email contacts because: It is a great way to communicate with your followers on a closer level of intimacy; you have direct and free access to your subscribers, which does not happen on Facebook, for example, which limits the organic reach of your publications; That's where the money is . In relation to number 3, it is worth an addendum: you must be very careful if your intention is to make money using your email list. As with any other Marketing channel ( blog , social networks, chatbots, etc.), if your company focuses solely on “making money”, it could lose credibility and respect from its followers.


Therefore, focus on helping and informing those who made themselves Phone Number List available to receive your company's newsletter and doing an impeccable job of Relationship Marketing with each of them. Look at the example below, as the text brings news and solutions aimed at the person. ADVERTISEMENT If you follow this path, there is no doubt that money will be a real and palpable consequence in the day-to-day life of the company. Now that that point is aligned, let's get to work! How to create a newsletter in 10 steps? We have selected 10 key steps that every company should know to create a successful newsletter.





Meet them below! 1. Determine what your objectives and goals will be Now that you understand how a newsletter relates to your general Marketing strategy, it is time to establish specific objectives , since defining your expectations is essential so that you can measure the effectiveness of your strategy. For example, do you want to increase your number of leads , promote events or increase the number of visits to your company website ? With this type of information, you can determine what actions you expect from the recipient and prioritize them. With a clear goal in mind, it's easier to define how often you should send emails to your subscribers.

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