aimed at BB companies For good reason each contact person is of crucial importance since contracts are generally synonymous with significant turnover The nurturing phase then takes on its full meaning as does the production of content with high added value However certain BC companies should not be excluded when the projects are as mentioned previously potentially long and complex An individual house builder for example will have every interest in handling each step previously mentioned Creation of blog articles to advise on the issues of a future owner proposal to download a firsttime buyers guide lead nurturing to better qualify the persons project and you will then be ready to contact them again in a
few months when the project is more advanced to convert the lead What constraints does inbound marketing present In terms of implementation inbound marketing requires many resources We have already talked about the multiple skills that are necessary there is also a simple question of man time but also of Rich People Phone Number List digital culture Creating content is an extremely timeconsuming operation which will therefore require the mobilization of your teams in addition to the potential support of an agency you have used The creation of scenarios if it requires expertise linked to marketing automation will also require arbitration on your part because these scenarios will be the result of your qualification requirements Finally the implementation of all of these systems linked to a CRM will require in addition to the establishment of processes a potential time for porting your customer information On the digital culture side
inbound marketing allows the alignment of sales and marketing forces but only when the latter are ready to invest in such an approach While this may seem trivial the lack of support and will from teams is one of the major reasons for digital transition failures Inbound marketing is shaking up the processes of certain companies a little so it is necessary to ensure that each player is ready to take this step Last point inbound requires being able to afford the luxury of time Based on gentle acquisition methods and the work of your leads over time it does not offer returns as fast as a good old SEA campaign with large budgets This is also why the two are not contradictory and why the transition sometimes takes place over time The flagship platforms and tools to support you To help you get started with inbound marketing you will need specific
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