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Here's a glimpse of its Instagram account. Pleasing onInstagram Pleasing on Instagram Great resources to boost your design andcreativity Tips for Designing a Social Media Page That Stands Out Social mediadesign is an instrumental part of your social strategy so how can you make sureyour design attracts the right audience? Checklist for your Creativity Find outsimple but effective ways to get the creative juices flowing and narrow downyour ideas. Data analytics If you’re putting time and effort into drivingawareness and engagement through social media platforms, it’s crucial to knowif what you’re doing is working! That’s where data comes in.




Analyzing yoursocial media data will help you to draw insights not only on each platform butalso on the content you’re sharing. Questions you could answer are: What socialmedia platforms are driving engagement? Which content formats work best i.e.video, memes, images? What type of po Cameroon Phone Number List sts drive engagement i.e. polls, how-tovideos? Are there times and days that you see spikes or drops in engagement?Are there any channels that you should increase or decrease activity on? Alongwith the analytics feature available on each social network and GA, there are anumber of great tools you can use to track data to get social media postmetrics, conduct a competitive analysis and monitor conversations sociallistening. These include SparkToro, BuzzSumo, and Hootsuite. Useful resourcesto conduct data analysis The Best Social Media Metrics To Focus On In YourCampaigns Look at the top platforms and find out the best social media metricsto track for each one.





A Guide to Reporting in GA This will help you to useGoogle Analytics and develop custom reports that inform your social mediaefforts. Social Media Analytics Tools That Do the Math For You [] Find out someof the best free and paid social media analytics tools available. Free eBookHow to Become a Social Media Manager Download Social Media Expertise It mayseem obvious, but a Social Media Manager needs to have great social mediaskills! Although these can be learned over time through research andexperimentation, if you’re aiming for a job at a large company, you’ll need afew years of experience under your belt. The type of knowledge you’ll need tooutshine your competitors includes: Knowing what type of content works best onwhat platform Understanding the different days and times and days that workbest on each platform Understanding how to optimize platform-specific contentKnowledge of social media analytics and performance Ability to engage anaudience using the best free audience listening tools The graphic below from'The Content Benchmarks Report' shows the types of content that marketersbelieve are the most engaging and help to achieve their social media goals.Most engaging social media content types Most engaging social media contenttypes Resources to ground your social media expertise Practical Social MediaStrategy Listen to Julie Atherton, founder and managing director of the UKmarketing consultancy Small Wonder.